Monthly Archives: May 2011


Obair is the staff magazine of the Office of Public Works (OPW). Our brief was to create a cutting edge design that would reflect the OPW ethos and address its audience in an appropriate tone-of-voice. OPW is a service organisation. Its ethos is client focus, timely delivery and value for money. Its customers are Government, […]

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IBEC is the national umbrella organisation for business and employers in Ireland. Catalysto was appointed to carry out a brand repositioning of the organisation. We created an entirely new and re-invigorated visual style, repositioning IBEC as a strong, professional, dynamic force that provides its membership base of over 7000 organisations with knowledge, influence and

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The brand is the experience and the experience is the brand

Apple has become the world’s #1 brand. Garrett Stokes explains how the soaring value of a brand is based, not on products or visual identities, but on consumer’s experiences. The Apple brand now has an estimated value of $153 billion … Apple’s total tangible assets are half that. The brand is far and away Apple’s […]

Find out more about the brand experience »
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