Dublin on WDC 2014 shortlist

The news that Dublin is one of the three cities short-listed for designation as World Design Capital 2014 is welcomed by the representative bodies of the Irish Creative Sector. Although certain of the irrefutable power of the Pivot Dublin bid there has been a period of nail-biting tension for members of the Irish Creative Community […]

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World Design Capital (WDC) 2014 – Shortlist Fever

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Anyone who has worked on the management side of awards and competitions knows that the process revolves around a series of dates – launch dates, call for entry dates, assessment dates, judging dates, announcement dates – after which there may be a short break before the process begins again.

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The brand is the experience and the experience is the brand

Apple has become the world’s #1 brand. Garrett Stokes explains how the soaring value of a brand is based, not on products or visual identities, but on consumer’s experiences. The Apple brand now has an estimated value of $153 billion … Apple’s total tangible assets are half that. The brand is far and away Apple’s […]

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