World Design Capital (WDC) 2014 – Shortlist Fever
Anyone who has worked on the management side of awards and competitions knows that the process revolves around a series of dates – launch dates, call for entry dates, assessment dates, judging dates, announcement dates – after which there may be a short break before the process begins again.
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The brand is the experience and the experience is the brand
Apple has become the world’s #1 brand. Garrett Stokes explains how the soaring value of a brand is based, not on products or visual identities, but on consumer’s experiences. The Apple brand now has an estimated value of $153 billion … Apple’s total tangible assets are half that. The brand is far and away Apple’s [...]
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Tagged Apple, asset, BP, Branding, Millward Brown, Porsche, The Brand
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