Fáilte Ireland is the National Tourism Development Authority whose role is to support the tourism industry and work to sustain Ireland as a high-quality and competitive tourism destination. Fáilte Ireland provides a range of practical business supports to help tourism businesses better manage and market their products and services.
Fáilte Ireland promotes Ireland as a holiday destination through domestic marketing campaign (DiscoverIreland.ie) and manages a network of nationwide tourist information centres that provide help and advice for visitors to Ireland.
Kildare Wicklow Grand Tour
A new tourism product – a driving route linking top attractions in Kildare and Wicklow, The Grand Tour – was launched recently at Russborough House. The aim of The Grand Tour is to promote the wealth of things to do on Dublin’s doorstep and encourage visitors to explore the area to experience the variety on offer.
The Grand Tour links the top attractions in Kildare and Wicklow into a master driving route, and a number of themed sub-routes, creating a compelling tour of wild landscapes, elegant gardens, big houses, motoring history and Early Christian heritage easily accessible from Dublin.
The route is broken down into a number of tailored sub routes covering the following areas of interest –
• Country Gardens
• Wilds of Wicklow
• Pilgrims Saints and Scholars
• Great Houses
• Great Plains of the Curragh
• The Gordon Bennett Driving Route
Catalysto design and produced the extensive range of printed collateral for the Grand Tour including:
• Voucher Book