The National Transport Authority commissioned Catalysto at an early stage in the development of Dublin’s Bus Rapid Transit (BRT). BRT offers fast, reliable, predictable and comfortable journeys in modern, high quality vehicles. Given its cost, flexibility and effectiveness, BRT has a key role in the development of an integrated public transport system for Dublin.
BRT delivers higher capacity on existing busy bus corridors and provides an attractive alternative to car transport, with fast and reliable journey times. At a national level, the National Transport Authority has responsibility for securing the provision of public passenger land transport services including the provision of subvented bus and rail services by Bus Éireann, Dublin Bus and Irish Rail, the licencing of public bus passenger services. NTA is also responsible for the regulation of taxis, hackneys and limousines.
Catalysto began its role by consulting on the naming of the service and thereafter by designing the visual identity, vehicle livery, vehicle interior design leading to the development of a suite of collateral carrying the SwiftWay visual identity. Catalysto created geographically precise maps for the 3 planned routes including the exploratory ‘spiders web’ maps and the emerging preferred route maps. As the project neared the Public Consultation phase we designed and developed a wide range of illustrated collateral and consumer facing graphical route maps. During the end-to-end process we carried out research / market testing / illustration / development of a range of concepts / intellectual property research / exhibition design / development of visual identity guidelines / information design / Info-graphic design / way finding and signage design.