Rebranding of Ulemiste Keskus – the largest shopping centre in Tallinn

Catalysto was commissioned to create the branding of one of the Baltic’s Largest Shopping Centres. The challenge was to create effective branding, advertising & promotional solutions targeting both the consumer (to increase the numbers of shoppers) and the Retail Sector (in order to attract suitable tenants). Ulemiste is an important tourist destination in the Estonian capital for travellers from the Finnish capital Helsinki.

Deliverables:

•  Extensive Market Research in The Baltic Region and particularly in Estonia

•  Brand and communications strategy development

•  Full Brand Identity Development

•  Advertising design

•  Web and Digital Design

 

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